In the Social Media Era, Any Publicity is not Good Publicity for Insurance Companies
A Maryland insurance company has recently been placed squarely on the defensive in the press due to it recent defense of an uninsured/underinsured motorist (UM) insurance claim in court. Actually, that is not entirely accurate. The insurance company does not find itself this position because of the outcome in the court case. Rather, the public scrutiny it now faces results directly from the evils of social media – the dreaded blog post. Although to be fair to blogs (as I kind of have to be), the situation could have come from one of the many relatives of the blog, be it the Tweet, the Facebook post, the YouTube rant,
MySpace, the message board comment, etc. Despite having done nothing wrong, the insurer finds itself in a public relations nightmare, which in the internet age, maybe should not be all that surprising.
I will not identify the insurance company here or the specific case because (1) the company’s actions were completely appropriate; and (2) it does not matter which insurer it was – other insurers handle UM claims the same way, and any one of them could have found themselves in the same position. Read more